Personagraph Blog

Will mobile video ever surpass TV advertising?

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There’s no doubt about it, digital and especially mobile is the future of advertising. Historically, mobile advertising budgets have lagged behind significantly compared to those for TV, especially considering time spent is almost equal. However, by 2020, US advertising budgets will be around $77 billion for both mobile and TV. What this doesn’t take into… [read more]

How you spend 8 years of your life on your smartphone

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It’s no secret to anyone that people love their mobile devices. In recent years we’ve been spending more and more time on our smartphones and tablets and for generations like Millennials it has already surpassed TV watching. The average person uses their mobile device approximately 2.4 hours per day, which comes down to about 10%.… [read more]

The Era of the Zettabyte

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Mobile devices are the most important device for roughly half of the world’s population, and its share of data usage continues to grow steadily. Mobile data traffic will continue its trajectory at a compound annual growth rate of 57 percent from 2016 to 2019. Last year’s mobile data traffic was 50 times the usage we… [read more]

Harnessing the power of mobile programmatic data

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Mobile was cited by US marketers as the number one area of opportunity in programmatic advertising according to research from eMarketer. Brands who embrace mobile, and recognize its strength for speed and targeting accuracy will be able to harness the power of programmatic to its full extent. To accomplish this however, data must be introduced… [read more]

IoT Data, Advertising, and Privacy: a Recipe for Success or Disaster?

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The Internet of Things proposes new ways to track and analyze data unlike anything we’ve seen before. The IoT movement will be transformative with predictions by Gartner analysts forecasting 6.4 billion connected things worldwide in 2016, up 30% from 2015, with this number reaching 20.8 billion by 2020. And there is plenty of spending along… [read more]

Innovations in mobile video

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In 2015 global mobile data traffic reached 50.4 billion gigabytes, 50 times as much as in the year 2000, and is continuing its stellar growth in 2016. Especially in recent years, streaming video to mobile devices is a major contributor to this growth and will account for 75% of total mobile internet traffic by 2020.… [read more]

Lessons learned from Asia’s m-commerce boom

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If you’re looking for good examples of m-commerce done right, take a look at the Far East. Especially South Korea is leading the way into a world dominated by m-commerce with over half of all digital commerce now going through mobile devices and still growing. Furthermore, 43% of people bought something on their smartphone in… [read more]

Q&A with a Data Scientist: What is Lookalike Modeling?

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The following is a post by Sanjiv Jha, Chief Data Scientist at Personagraph. In September of 2015, Sanjiv won Top Chief Architect in India, Awarded by iCMG. 

Why every advertiser and agency needs a Data Management Platform

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With the proliferation of mobile devices in recent years, advertising has become increasingly complex. No longer can one assume that one device equals one person as was usually the case on desktop. Today, people are using a number of different devices to interact with each other and with brands. In addition, they are doing so… [read more]

Why every mobile publisher needs a Data Management Platform

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We’re living in tumultuous times in the online advertising industry! In one short decade, we’ve gone from relatively straightforward cookie-based desktop advertising, to the complex web of adtech players trying to tackle omni-channel advertising. Data Management Platforms (DMP) are designed to make sense of the massive streams of data that are generated by this complex… [read more]