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Tips to improve social engagement for your app

This article was originally published on our knowledge academy: Think Tank

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In today’s age of social media it has become increasingly important for app developers to provide a more social experience with their apps. Apps with a social component in it are typically easier to market on social media channels than those that don’t. App developers should leverage the power of social media websites to boost engagement in their app and propel their app to success.

Here are some tips to help improve social engagement for your app:

  1. Build an app that relies on social collaboration:
    Apps that are inherently social are bound to be shared and get talked more about than those that are not. A social app is one that requires some form of social interaction to function. For e.g.: Words With Friends. This game app requires people to challenge and invite friends and other gamers via social media channels to play. The very foundation of this app is for users to invite other people to play. With the help of social media integration
    users can easily tap into their online friends to play this game and thereby promote the app in the process.
  2. Incorporate a Facebook login:
    Facebook is one of the largest social media websites with millions of users. It is extremely beneficial to incorporate a Facebook login for your app as it gives users the convenience of not having to remember yet another password and also the confidence that their data will be handled with care. Facebook has a wide reach and app developers can gain a lot of traction if users share the app or the in-app activities on Facebook and invite their friends to use the app. It is the best word of mouth engine that is out there and can be extremely beneficial to app developers.
  3. Enable social sharing within the app:
    App developers must incorporate social sharing options into their app. This feature allows users to share a chosen activity with their social media friends at opportune times. For e.g. apps like Runkeeper allow users to share their workout with their friends on multiple social media channels. Other apps like Instagram allow users to share a picture after a filter has been applied. However, app developers must be careful to not make social sharing overbearing. They can do this by incorporating the social sharing feature in only the most logical places.
  4. Incentivize users to share the app:
    App developers can incentivize their users to share the app or invite friends to use the app by giving them deals they cannot resist. Ecommerce apps could have deals like “Get $25 credit if you invite 3 friends to sign up”. Game apps could provide game currency or upgrade to the next level for inviting friends to download the app. There are a myriad of ways app developers could incentivize their users to share their app on social media and get more valuable users that way.
  5. Utilize different social media websites to build a community for your users:
    In addition to Facebook, app developers must try to leverage other social media websites like Google+ and Twitter as well. Each social media website has its own advantages and appeals to different types of users. App developers must create pages for their app on each of these channels. This allows the app developer to post interesting news and updates about the app and helps build trust and a sense of community for its users.
  6. Use content marketing:
    Content marketing can be a powerful tool to help increase the brand awareness for your app. App developers should create consistent high quality content that will get visibility for their apps. Content must be clearly crafted to suit the niche of the app and its target audience. This will help keep users engaged and interested in the app and also helps to drive organic traffic to the app’s page.

 

The world is getting increasingly social and with the wave towards mobile growing, app developers will greatly benefit by incorporating the tips above to create a truly social app.

 


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